Overview: Pegasus Coffee, a renowned Washington coffee company, is gearing up to unveil a sub-brand dedicated to cold brew coffee. The forthcoming branding initiative is strategically designed to harmonize with the existing identity of the parent company while carving out its unique niche in the market.
Probelem to slove: Create a package label for an upcoming RDT bottle for Pegasus Cold Brew Coffee.The new packaging for this sub brand needs to feel unique but for the main not stray from the main brand look and feel.
Solution:I was inspired by the ivy-covered brick building of the Pegasus Coffee House on Mercer Island, which felt like an old bookstore or library. While researching imagery, I discovered a library of early 1900s book covers with gold gilding and intricate embossing. This led to the idea of using an owl as the brand's mascot and adopting a baroque style for the brand aesthetic. The concept of a bottle seal as a bookmark emerged from studying vintage book designs.
Solution:I was inspired by the ivy-covered brick building of the Pegasus Coffee House on Mercer Island, which felt like an old bookstore or library. While researching imagery, I discovered a library of early 1900s book covers with gold gilding and intricate embossing. This led to the idea of using an owl as the brand's mascot and adopting a baroque style for the brand aesthetic. The concept of a bottle seal as a bookmark emerged from studying vintage book designs.
The fun part was looking for the art direction for the bottle design, I already had in mind of illustrating the front of the bottle and while researching I loved the idea of a storybook owl with a flat line style, a neutral earth tone color pallet for the cozy feeling and homage to the pacific northwest. the audience of the brand are bookreaders and artist young adults.
Research and discovery
While researching the imagery, I discovered a visual library showcasing old book covers from the early 1900s, adorned with gold gilding and intricate embossing. This inspired the idea of featuring an owl as the brand's mascot. I was drawn to a baroque style for the brand aesthetic.
Regarding the bottle seal, the concept of incorporating it as a bookmark to complement the overarching book theme emerged while studying vintage book designs. The bottle's mascot is an owl with striking eyes and a regal demeanor, framed by oak leaves to symbolize wisdom, strength, and endurance.
Regarding the bottle seal, the concept of incorporating it as a bookmark to complement the overarching book theme emerged while studying vintage book designs. The bottle's mascot is an owl with striking eyes and a regal demeanor, framed by oak leaves to symbolize wisdom, strength, and endurance.
Here is an idea of a trade show booth for pegasus cold brew, with the Baroque style book library showcasing a fridge filled with coldbrew. and along with the showbooth mech is given away to people stopping by and discover our drink.